Dashboard 2.0 Launch Video

Info

I concepted, wrote, and directed the launch video introducing Daisy’s newest product release to customers and leads. The objective: clearly communicate the suite of product updates, and reinforce Daisy’s identity as a modern, approachable, and user-focused brand.

The video needed to feel dynamic, clean, and intuitive—mirroring the experience and impact the dashboard will have on customers’ workflows.

From overall creative direction to frame-by-frame storyboarding to scripting to voiceover casting, I led every aspect of the project to ensure our video struck the right balance of clarity, polish, and momentum.

Animated by the talented Amelia Charles